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If you’re like the vast majority of business owners, it’s likely your number one goal of digital marketing is getting targeted traffic to your website, then converting those visitors into leads and sales. And while
If you’ve been thinking about updating your website but have just never found the time, this is the sign you’ve been waiting for to finally do something about it. Google recently announced that in May
You’re probably familiar with the saying, ‘you reap what you sow’, and this couldn’t ring more true when it comes to creating online content for your business. Just like a farmer’s harvest, if the right
The right image will attract attention to your webpage and add impact to your content.
But images can also be great for search engine optimisation – making your content more searchable and shareable – if you know how to make the most of them.
Use these tips to get the most value from the images on your website.
Q: How do you know if the SEO company you hire to boost your rankings is actually putting your website at risk in the long term?
A: It will largely depend on whether they are using ‘black hat’ or ‘white hat’ SEO techniques.
Yes it’s good vs evil in the search engine arena.
A lot of factors contribute to SEO success. While it can be overwhelming to try to address all aspects, the upside is there is plenty you can do to improve your SEO ranking.
This infographic is a useful reminder of the on and off-page factors that get search engines excited. Plus, it’s well organised and shows how individual factors combine to contribute to successful SEO.
In Part 1 of our Social Media for Business: LinkedIn article, we discussed what a LinkedIn company page is, how to create one, how to add your products/services and how to make it look ace. Now that we’re all set up, it’s time we started posting updates, joining groups and gaining insights into our followers’ interests and behaviours.
This is a question we hear all the time at Orion, and it’s not an easy one to answer. Google is constantly updating their own algorithm to provide users with the best possible search results, and the trend in recent years is to reward sites with great, well-written and original content over sites that spam keywords throughout their copy in an effort to rank. Meta keywords are out – great content is in!
Our newest addition to Orion is copywriter Donna Kilby. She writes and knows SEO and is more than happy to write for you.
Google recently unveiled their new Facebook competitor, Google+ – they are currently in a closed testing phase – though you can get invites if you know the right people (like us for example). It has a number of great features, along with a clean, simplified design (you may have noticed Google and GMail’s design changing recently to match).
Only time will tell if it’s as popular as Facebook or Twitter, but if anyone can do it, it’s Google. In fact, according to a recent study Google+ acheived over 10 million users in a matter of days.
Grounds for Improvement is a landscaping company focusing on new designs or overhauling your existing garden – but this time it was their turn for a redesign!
More and more often we are asked to help a website we design get to the first page of Google.
The acronym that will help you get there is SEO… SEO stands for Search Engine Optimisation. Search Engine Optimisation is all about making your website get found on the internets.
So… how do we get to the first page* on Google?
Over the last few months we’ve been working to revitalize the Complete Electrical brand. Starting with a brand new logo – a playful combination of the C and E on a bright, aqua coloured background along with a more mature typeface. From there, we created business cards and letterheads along with specialist service books and email signatures.
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