Copywriting Archives - Orion Creative

In the Spotlight #21

Putting brands in the spotlight Great creative work doesn’t stop at a logo, advertisement or event sign. It’s about creating experiences that capture attention, connect with audiences and leave a lasting impression. In this edition

In the Spotlight #20

Putting brands in the spotlight It’s been a busy few months for the Orion Creative team here in Sydney, creating design and marketing work for a wide range of industries, audiences and creative projects. We’ve

In the Spotlight #19

In the Spotlight #18

Putting brands in the spotlight Refreshed from the holiday season, the Orion Creative team has gotten right back into the swing of things. We’d like to showcase three of our favourite projects from the last

In the Spotlight #17

Putting brands in the spotlight The Orion Creative team has been pretty busy over the past few months, creating new branding approaches and rolling out exciting new campaigns. We’ve put the spotlight on three of

In the Spotlight #16

Putting brands in the spotlight The team at Orion Creative has been pretty busy over the past couple of months, creating fresh new looks, engaging new collateral, and exciting new campaigns. We’ve put the spotlight

Six sure-fire ways to kickstart your content and boost your brand in 2022

new year, new you We know it gets said every year, but how fast has this year gone? As the pandemic once again took centre stage, it was a year of Zoom calls, too many

Next-gen social media marketing

Being a part of the ever-evolving world of social media isn’t an easy job. With new, more advanced social platforms popping up on a regular basis, it can be an overwhelming task to keep track

5 content fails holding back your business

You’re probably familiar with the saying, ‘you reap what you sow’, and this couldn’t ring more true when it comes to creating online content for your business. Just like a farmer’s harvest, if the right

Does your website need a facelift?

It goes without saying that if you own or run a business you’ve most likely created a website that is aimed to promote your services to potential customers. Whether your site was created recently or

Content marketing ideas from a movie lover’s POV

One of our recent article s offered advice on how to grow your audience through content marketing. But what if your products or services aren’t particularly “entertaining” in the first place and you’re stuck for ideas? Here are some tips that can help.

A good brief is the start of a great project

A brief is like good stock.

It’s the clear, condensed, flavoursome base from which the most magnificent conceptual soups or sauces can be concocted.

Mouth watering? Let’s get cooking…

What, toddlers aren’t your target market?

Google confidently tells us its Display Ads appear on websites that are ‘relevant to what you’re selling’. Our own experience has shown that Google has a pretty broad definition of ‘relevant’, and the traffic Display Ads bring often have a much poorer conversion rate than your regular ol’ Adwords that appear on search engine results page.

With mobile apps and games emerging as a major source of advertising revenue, we’re told that as advertisers we’re getting more and more options to touch our target market.

But if we allow Google to choose who sees our ads, may we be unwittingly throwing our advertising dollars away?

In the Spotlight #21

In the Spotlight #20

In the Spotlight #19

In the Spotlight #18

In the Spotlight #17

In the Spotlight #16

5 content fails holding back your business

Does your website need a facelift?

Content marketing ideas from a movie lover’s POV

What, toddlers aren’t your target market?

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