Tag

Copywriting

What, toddlers aren’t your target market?

Google confidently tells us its Display Ads appear on websites that are ‘relevant to what you’re selling’. Our own experience has shown that Google has a pretty broad definition of ‘relevant’, and the traffic Display Ads bring often have a much poorer conversion rate than your regular ol’ Adwords that appear on search engine results page.

With mobile apps and games emerging as a major source of advertising revenue, we’re told that as advertisers we’re getting more and more options to touch our target market.

But if we allow Google to choose who sees our ads, may we be unwittingly throwing our advertising dollars away?

Tumblr for business. It may surprise you!

Tumblr is a microblogging platform and social networking website. In other words, tumblr is another version of blogger, but so much better and much more exciting. If Instagram and Blogger had a baby, tumblr would be that baby. Tumblr allows you to express yourself in whatever way pleases you – text, photos (which is the most popular), quotes, videos, audio, providing links to your followers or even chatting (which is rarely used).