One of our recent articles offered advice on how to grow your audience through content marketing. But what if your products or services aren’t particularly “entertaining” in the first place and you’re stuck for ideas? Here are some tips that can help.
Google confidently tells us its Display Ads appear on websites that are ‘relevant to what you’re selling’. Our own experience has shown that Google has a pretty broad definition of ‘relevant’, and the traffic Display Ads bring often have a much poorer conversion rate than your regular ol’ Adwords that appear on search engine results page.
With mobile apps and games emerging as a major source of advertising revenue, we’re told that as advertisers we’re getting more and more options to touch our target market.
But if we allow Google to choose who sees our ads, may we be unwittingly throwing our advertising dollars away?
Tumblr is a microblogging platform and social networking website. In other words, tumblr is another version of blogger, but so much better and much more exciting. If Instagram and Blogger had a baby, tumblr would be that baby. Tumblr allows you to express yourself in whatever way pleases you – text, photos (which is the most popular), quotes, videos, audio, providing links to your followers or even chatting (which is rarely used).
Content marketing can seem counter intuitive to business owners. Essentially, it’s a method of communicating with your existing and potential clients without pitching your products and services to them. If it’s not sounding much like a traditional marketing strategy at this point, then you’re spot on.
Glitzy new sites New sites launched this month include the gorgeous girlglitz.com.au. Created for makeup artist Donna Rowe, it showcases her stunning photography and makeup artistry. By all accounts, the site is exactly how Donna
Working alongside Kevin Harkin, Jeremy Mead and the Ontera team on the campaign for Harmony Collection has been great fun. The Harmony Collection is a range of carpet designs inspired by nature. We fully realised this connection to nature right across the campaign; from website to signage, logo design, brochures, photography, package design, email marketing, stationery, printing, and video production. We developed for the client a number of techniques to streamline the efficiency of the campaign and minimise costs for the client; a dedicated in-house photography studio (with magic powers) was one such technique.
Love your business blog…and it will love you back.
Posting a business blog entry can be a little like date night. Ok, it doesn’t tick all those boxes.
But it does involve setting aside time to foster your relationships with your customers. It can provide a break from the routine of a day in the office or on the floor, and a chance to let your creativity off its leash.
This is a question we hear all the time at Orion, and it’s not an easy one to answer. Google is constantly updating their own algorithm to provide users with the best possible search results, and the trend in recent years is to reward sites with great, well-written and original content over sites that spam keywords throughout their copy in an effort to rank. Meta keywords are out – great content is in!
What happens when two fellas with the same name work together?