advertising Archives - Orion Creative

In the Spotlight #20

Putting brands in the spotlight It’s been a busy few months for the Orion Creative team here in Sydney, creating design and marketing work for a wide range of industries, audiences and creative projects. We’ve

In the Spotlight #19

In the Spotlight #18

Putting brands in the spotlight Refreshed from the holiday season, the Orion Creative team has gotten right back into the swing of things. We’d like to showcase three of our favourite projects from the last

In the Spotlight #17

Putting brands in the spotlight The Orion Creative team has been pretty busy over the past few months, creating new branding approaches and rolling out exciting new campaigns. We’ve put the spotlight on three of

In the Spotlight #16

Putting brands in the spotlight The team at Orion Creative has been pretty busy over the past couple of months, creating fresh new looks, engaging new collateral, and exciting new campaigns. We’ve put the spotlight

In the Spotlight #15

Putting brands in the spotlight It’s been a whirlwind month at Orion Creative since returning to the office from lockdown, and our team has been busy working on a number of exciting projects. Here are

Legacy Week Campaign Photoshoot

Since 1925, Legacy Australia have been providing service to the families of veterans who have passed away or been injured for their country. The voluntary organisation provides caring and compassionate assistance and service to widows,

Engage and build your audience with content marketing

We love good design. It’s what gets us out of bed; it’s our craft and we are lucky enough to share that passion and expertise with our clients every day. But good design is only the beginning. In this article, we take a look at content marketing and how the art of storytelling can be one of the most effective ways to grow your business.

Rams photo shoot sneak peek

The Orion photography team has been getting a workout, both on and off the field, as they gather still shots and video footage to use on the new website for sporting club the Rouse Hill Rams.

The gritty, new look will showcase a range of players of all ages from sports including netball, cricket, soccer and touch football.

What, toddlers aren’t your target market?

Google confidently tells us its Display Ads appear on websites that are ‘relevant to what you’re selling’. Our own experience has shown that Google has a pretty broad definition of ‘relevant’, and the traffic Display Ads bring often have a much poorer conversion rate than your regular ol’ Adwords that appear on search engine results page.

With mobile apps and games emerging as a major source of advertising revenue, we’re told that as advertisers we’re getting more and more options to touch our target market.

But if we allow Google to choose who sees our ads, may we be unwittingly throwing our advertising dollars away?

Write engaging emails

Are you introducing email campaigns into your marketing communications?

Wanting to get better results from the emails you send?

This article will help you write engaging emails that help you meet your targets sooner.

Hashtag best practice

A hashtag is a device used in social media to group relevant conversations. Tagging a word with a hash (or pound) symbol makes it easy for our posts to be filtered according to topic, and any developments in these topics to be tracked.

It’s a simple yet powerful tool for building conversations and spreading messages – and unfortunately rumours too – as we’ll discover in a minute.

Social media survival

Social media is word-of-mouth on a giant scale and is recognised as one of the most influential of all marketing channels today. Despite this, many businesses don’t engage in social media.

When surveyed, the main reasons given were;

Lack of understanding of how it all works
Difficulty in establishing return on investment; and,
Fear of something going wrong.

Social media is not going away. Avoiding it is not a strategy. Brands can be negatively impacted by social media whether or not they choose to participate in it. If your company does choose to have a presence on social media though, it increases the ways you can monitor and influence the impression of your brand; plus you’re in a better position to curb any impending disaster before it takes hold.