In the Spotlight: January 2022

Putting brands in the spotlight It’s been a whirlwind month at Orion Creative since returning to the office from lockdown, and our team has been busy working on a number of exciting projects. Here are

Engage and build your audience with content marketing

We love good design. It’s what gets us out of bed; it’s our craft and we are lucky enough to share that passion and expertise with our clients every day. But good design is only the beginning. In this article, we take a look at content marketing and how the art of storytelling can be one of the most effective ways to grow your business.

Rams photo shoot sneak peek

The Orion photography team has been getting a workout, both on and off the field, as they gather still shots and video footage to use on the new website for sporting club the Rouse Hill Rams.

The gritty, new look will showcase a range of players of all ages from sports including netball, cricket, soccer and touch football.

What, toddlers aren’t your target market?

Google confidently tells us its Display Ads appear on websites that are ‘relevant to what you’re selling’. Our own experience has shown that Google has a pretty broad definition of ‘relevant’, and the traffic Display Ads bring often have a much poorer conversion rate than your regular ol’ Adwords that appear on search engine results page.

With mobile apps and games emerging as a major source of advertising revenue, we’re told that as advertisers we’re getting more and more options to touch our target market.

But if we allow Google to choose who sees our ads, may we be unwittingly throwing our advertising dollars away?

Write engaging emails

Are you introducing email campaigns into your marketing communications?

Wanting to get better results from the emails you send?

This article will help you write engaging emails that help you meet your targets sooner.

Hashtag best practice

A hashtag is a device used in social media to group relevant conversations. Tagging a word with a hash (or pound) symbol makes it easy for our posts to be filtered according to topic, and any developments in these topics to be tracked.

It’s a simple yet powerful tool for building conversations and spreading messages – and unfortunately rumours too – as we’ll discover in a minute.

Social media survival

Social media is word-of-mouth on a giant scale and is recognised as one of the most influential of all marketing channels today. Despite this, many businesses don’t engage in social media.

When surveyed, the main reasons given were;

  • Lack of understanding of how it all works
  • Difficulty in establishing return on investment; and,
  • Fear of something going wrong.

Social media is not going away. Avoiding it is not a strategy. Brands can be negatively impacted by social media whether or not they choose to participate in it. If your company does choose to have a presence on social media though, it increases the ways you can monitor and influence the impression of your brand; plus you’re in a better position to curb any impending disaster before it takes hold.

Space Invaders competition winner announced

Space Invaders competition winner Alan Ling (left) receives a $500 cheque from Orion Creative’s Managing Director, Mark Rowe. 

With a mind boggling score of 111420, Alan Ling more than doubled the score of the second highest placegetter – his daughter, Meaghan.

Third place goes to Peter Simmonds, with a number of others following closely behind on the leaderboard.

Mr Ling’s score was so incredibly high in fact that we needed to see it for ourself. We invited Alan into the office to demonstrate his prowess. He kindly accepted the challenge and joined us this morning to show us his winning style.